Below are some things to consider :

• Check their customer service record. Are their ratings from independent rating organizations and are they objective ?

• Make sure that they are consistent. If they belong to a franchise, how does the entire organization rate ?

• Look closely at their features. How will those features benefit you ? 

• Do they have partnership agreements that can save you money in other areas.  Most hotels have partnerships with airlines, rental car or credit card companies.

• Will they credit your frequent flier or frequent guest programs with points ?

• Consider a hotel chain's locations. Do they have locations where you want to  travel ?  How about international locations ?

• Where is the individual hotel that you're considering located? Is their "airport" location really near the airport ?

• Evaluate each property individually.  When were the rooms last updated or renovated? Will the hotel's features benefit you?  Does it meet your needs for an overnight stay or a longer vacation?  Does it have business or meeting rooms available in case you need them?  Is the particular property that you are interested in located in a safe part of town?  How about major construction going on in the area near the hotel?  Will there be any large groups staying there during your visit that could be a negative for you?

• What extra services are offered? Does the hotel provide concierge, shuttle or laundry services ?

• Are they willing and able to honor any special requests that you may have ?

• Do they offer a VIP or Frequent Visits Club  ?

• Are any of the groups that you belong to affiliated with this chain and entitle you to special deals ?.

• How generous are they in offering special rates or honoring coupons or discounts?  Which hotel or chain offers the best overall deal for you ?